Sandy Carter, VP Social Business, IBM is back to share her new book Get Bold.
She's again leading the edge with Social Business - the next frontier.. Using SOCIAL MEDIA to Create a NEW Type of Business...a Social Business.
Excerpt: "Creating a Bold Social Business AGENDA
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?
Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using Sandy's framework “AGENDA” you can boldly take your business forward and Be Bold (and Social)."